Swain is a senator running for reelection in an unnamed Southwestern state. Governor Allen, his political foe, enlists help from the White House to defeat Swain. The entire campaign takes an unexpected twist when some New York ad men, led by movie producer Sager, make a candidate out of
popular country-singer King. King is forced to go against his conscience in his campaign but eventually his scruples succumb to the prospect of power. His fiancee, Riddle, leaves him to join a strike that King now opposes, and she is raped during a demonstration. King is urged by Sager to use the
sympathy factor to gain votes, but this unsavory suggestion proves to be too much even ...