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What's Up Front

1964, Movie, NR, 83 mins

What's Up Front: Review

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This low-budget effort by the creator of the unforgettable camp classic EEGAH? (1963) has meek salesman Holden gaining employment with Hall's brassiere manufacturing company by suggesting that he can increase sales using door-to-door methods. Succeeding beyond his wildest dreams--to the chagrin of sales manager Bonacci, who is trying to get ahead by romancing Walker, the boss's daughter--Holden is sent to the sticks by Bonacci. Tenacious to the last, Holden manages to sell even the airline flight attendants on an uplifting experience during his flight to West Virginia, where he brings brassieres to the buxom farm girls. Bonacci tries to take credit for the successes of his rival and reports the returning salesman to government authorities as a mad bomber. FBI agents arrest Holden at the airport, but discover nothing more sinister than D cups in his luggage. Bonacci is arrested at the altar as he is about to marry Walker and Holden takes his place as groom. Hall served as executive producer on this one-joke film which he financed, cowrote, and acted in. leave a comment
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