The Greatest Movie Ever Sold

Part two of Morgan Spurlock's appearance on Jimmy Kimmel Live to promote The Greatest Movie Ever Sold.

Part two of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the 'Sixth Sense' wearable tech, and 'Lost' producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.

Morgan Spurlock is on his way to buy the naming rights to Altoona, PA and change it to 'POM Wonderful Presents The Greatest Movie Ever Sold, PA' for the next 60 days.

Trailer for the documentary The Greatest Movie Ever Sold. Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as 'The Greatest.' The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.

Part one of Morgan Spurlock's appearance on Jimmy Kimmel Live to promote The Greatest Movie Ever Sold.

Part one of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the 'Sixth Sense' wearable tech, and 'Lost' producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.

Morgan Spurlock answers a question from Bria for The Greatest Movie Ever Sold. Director discusses the increasingly targeted nature of advertising.

Morgan Spurlock answers a question from Daniel for The Greatest Movie Ever Sold. Director discusses the idea of video games and their affect on health.

Part five of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the 'Sixth Sense' wearable tech, and 'Lost' producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.

Morgan Spurlock answers a question from Brett for The Greatest Movie Ever Sold. Director covers the finer details of theatre advertising versus product placement.

An introduction from Morgan Spurlock before the screening of The Greatest Movie Ever Sold at the 2011 SXSW Film Festival.

Inside Look featurette for The Greatest Movie Ever Sold. In the clip director Morgan Spurlock explains his fascination of product placement and how he made that the source topic in his new documentary.