David Duchovny to Star in The Joneses

David Duchovny by Jeffrey Mayer/ WireImage.com
David Duchovny has signed on to play a father living a lie in the upcoming dramedy,
The Joneses, according to
The Hollywood Reporter.
The actor, who
entered rehab last month for sex addiction, will star alongside
Demi Moore,
Amber Heard and
Gary Cole in the film about a faux family feigning the picture of a perfect clan as a marketing ploy to introduce luxury products to neighborhoods.
Duchovny will play the bogus father, who is currently undergoing a "crisis of confidence" due to the phony life he's leading, while Moore will portray the career-driven mother who's struggling with her growing affection for Duchovny's character.
Heard, who most recently appeared in
Pineapple Express, will play their fake daughter, who herself is putting the moves on Duchovny's character while looking for a rich sugardaddy.
Cole, who will next be seen on
Chuck, will play a neighbor.
Echo Lake's Doug Mankoff and Andy Spaulding will produce the flick with Kirsti Zea (
Goodfellas). Filming starts next month in Atlanta. -
Joyce Eng