The Dark Knight Has Got Milk (Again)

• May 28, 2008 03:29 PM ET
• by movienews

Batman aka Bruce Wayne has become the first male to ever repeat as a milk mustache wearer, as part of the Milk Processor Education Program's "Got Milk" ad campaign. ( View the entire ad here.) Previously, the only two-timers had been female: Serena Williams, Martha Stewart, Laila Ali and Beyoncé.

Timed to the premiere of The Dark Knight and hitting mag pages June 1, the ad reads: "Others reload. Batman refuels. Research suggests that milk's unique mix of nutrients can help athletes recover after exercise. And its protein can help build muscle. So train hard and drink lowfat or fat-free milk, because the Batmobile isn't the only thing that needs to refuel."

In conjunction with the ad, The Body by Milk Campaign and DC Comics are offering one lucky teen a chance to be immortalized in a Batman comic book. Visit BodyByMilk.com for details. - Matt Mitovich