A loose, affectionate look at the golden age of exploitation movies through two pioneers: 84-year-old distributor Dan Sonney and 76-year-old producer David Friedman. Dan Sonney's father, a small town cop, got the family into the exploitation business by capturing a notorious train robber. He parlayed his celebrity into a vaudeville career, then began distributing "Crime doesn't pay" movies. Seeing the market for sex and sin epics, Sonney switched to sleaze and Dan followed in his father's footsteps, keeping abreast of trends and exploiting them shamelessly. Friedman started his career in the Paramount publicity department, but was inexorably drawn to the movie busine...