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Magic Town

1947, Movie, NR, 103 mins

Magic Town: Review

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Producer Riskin wrote many of Frank Capra's best films and he could have used Capra's light touch to help this movie, which winds up flat and labored under Wellman's direction. Stewart runs an opinion poll company but is having little success until he finds a small town that accurately reflects all of America. The people in the tiny burg are perfectly average and they think the way the experts think they should think. Stewart, Meek, and long-faced Sparks go to the town and pose as insurance men, but what they are actually doing is polling everyone on various matters. Wyman runs the local paper and Stewart falls for her, but that's erased when she discovers his real reason for being there and writes about him. The town booms when the truth gets out. Real estate values soar as the media pick up the story and the greedy villagers attempt to sell their property at inflated prices. The influx of radio, newspapers, tourists, and hucksters takes its toll on the town and it is soon ruined. Stewart appeals to the people to forget about their sudden fame and go back to their former happy ways. Wyman takes him back and all ends well. Lots of terrific touches in the picture, especially the scene in which Stewart and Wyman discover much about each other as they recite poems they learned in school. Stewart and Sparks have a drinking scene that's also a highlight, and there are two or three others that register, but the film lacks cohesiveness and eventually sputters. leave a comment
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