Helvetica

2007, Movie, NR, 80 mins

Helvetica
"It's a very thin line between simple and clean and powerful, and simple and clean and boring," says type-world bad boy David Carson, crystallizing the pros and cons of the typeface called Helvetica. And if a documentary about a font sounds beyond dull, rest assured that after seeing Gary Hustwit's film, you will never again fail to notice the sleek, clean, ubiquitous sans serif typeface developed in 1957 by Swiss graphic designer Max Miedinger that is loved and hated to equal degrees by designers and typographers.

Originally dubbed "Neue Haas Grotesk" — it was, as the name suggests, a variation on an existing typeface — Helvetica was a re...

Released: 2007 Rated: NR Length: 80 mins

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