Self-absorbed prime time heartthrob Enrique (Nestor Carbonell) doesn't mind playing an ethnic stereotype on a fluffy sitcom. Despite disparaging comments from his neglected wife, he's looking forward to making his first public appearance at a K-Mart opening. Aboard the plane, Enrique meets soap star Mark (Luke Perry), who shares his theories of personality power. After Mark pumps up Enrique to expect public adulation, Enrique is disappointed by the poor turnout at the K-Mart. Unceremoniously dumped in a clothing aisle, Enrique greets hecklers instead of fans. Later, he witnesses how Mark smoothly milks the crowd. Enrique is faced with a dilemma: Return to his wife fo...