March is a movie superstar whose heyday has slipped by, although he is still held in high esteem by his producer and studio head, Menjou. Everyone, except March, seems to know that he is losing popularity with the public and his films are seeing less and less box-office success. At a
Hollywood party where he drinks too much, as usual, March meets and is attracted to Gaynor, who is serving sandwiches and, in his cups, he proposes to make her a star. She has been longing to become an actress and has been starving while waiting for Central Casting to call her for her big break.
This call never comes, which annoys her boarding house owner, Kennedy, no end. March winds ...