Brüno beat dinosaurs at the box office, but can it beat Borat?

Sacha Baron Cohen's latest cringe-inducing mockumentary reeled in $30.4 million, good enough to win the weekend. But Brüno made half of its total on Friday and took an atypical nosedive over the weekend. Movies usually gross more over the weekend — Saturday especially — but Brüno only made $8.8 million on Saturday and $7.2 million on Sunday.

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Borat opened with $26.5 and finished its theatrical run with $128.5 million.

In second place was Ice Age: Dawn of the Dinosaurs, with $28.5 million. The animated family film has grossed $120.6 million in two weeks. Transformers: Revenge of the Fallen came in third place with $24.2 million, bringing its three-week total to $339.2 million.

The weekend's other new release, Hayden Panettierre's I Love You Beth Cooper, tanked with $5 million to land in seventh place.

Rounding out the top 10 were: Public Enemies (No. 4, $14 million); The Proposal (No. 5, $10.5 million); The Hangover (No. 6, $9.9 million); Up (No. 8, $4.6 million); My Sister's Keeper (No. 9, $4.1 million); and The Taking of Pelham 1 2 3 (No. 10, $1.6 million).